Your business thrives on communications. Be it internal communications needed to coordinate work or external marketing messages aimed at informing and convincing your customers of your brand. How this message is delivered and desigend influences how people perceive your brand, products and services. This is why message framing is so important, as a correct frame will offer you the method needed to achieve predictable results in communications.
Important effects of framing
What you communicate to your audience is one thing, how you design the message is another. This is where message framing as a method can offer huge benefits to your marketing and communication campaigns. Framing design offers your business a method to create and determine the effects of your messages before they are presented to your audience. This is ofcourse highly beneficial.
The influence of framing
Framing refers to the process in which individuals select information to include or exclude from a message and this process results in a frame. This frame is then processed by individuals who also already hold some knowledge on the theme discussed, meaning that you shoul be sincere when developing convincing frames. Based on what information you include in your messages and how this is presented a variety of outcomes is delivered. Through the use of research in A/B tests you could finally determine the best frames for your business and impelment these.
Framing campaigns and spider marketing
You’re probably not the only business leader trying to influence the markets. Your competition is also working on advertisement campaigns and other methods for enhancing their market share. You could actively counter their initiatieves by employing carefully constructed campaigns, aimed at reducing the impact of your competitions campaigns while maximizing your own.
If you like to know more about message framing, design and research, contact me via the button below. If you want to know more about spider marketing, go check this link.
Teunis Dokter delivers
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Management for marketing, communications and IT projects
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