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Professional texts & scripts

Sometimes I get asked why I like writing. To be honest, I dont know. What I do know is that writing takes time and while occupied I won’t have to worry about anything else. This makes writing hugely relaxing. My love for writing comes from the fact that I like to interact with people. Using creative texts and scripts is one way to move the heart.

As part of my repetoire I offer you my professional and creative scripts. These can be created with a wide variety of goals in mind, be it to entertain your target audience, influence attitudes or convince someone why the newest version of your product should be bought. Texts are crucial to communication and form the very core of any campaign using multimedia. These texts can be used in a variety of modalities too, like on the internet for use in videos or as speech on the radio. The possibilities are endless. Really.

Message framing design

To make the most of these opportunities you will need a text writer who not only understands the subjects at hand and target audience, but is also able to adapt to the context in which these messages are delivered. I have delivered attitude changing frames in the past and would love to create new messages for your organization. This means that communication strategy is an important part of communications as well and is consists of more than just checken the results of your campaigns in your dashboard, but will also require solid pre-testing of frames and user panels.

Pre-testing campaigns

I focus on the framing of messages and prefer to do small tests to find out which messages work best. This means I also know how to perform A/B-tests. This will also be beneficial if you want to make the most of your online social media campaigns as the attidues of your target group will most likely influence how they perceive your product/service and brand.

Continious improvements

Texts are never ready and finished. They will need to be continisouly monitored and updated for the best effect. Especially if you mention time-dependent variables, your webpages will be in need of updating once that date arrives. Changing market situations also demand you to update your communications regulary, depending on the feedback you receive from your customers.

Published work

Over the past years I have published a lot of work. I organized various electoral campaigns for a local student association, but also wrote and published for online magazines, like Bitcoin Magazine, Dagblad van het Noorden, Groninger Krant and others. For Academia.edu I wrote multiple articles on framing theory and recently published my first book on Amazon. So make sure to check that one out too.

Teunis Dokter delivers

Professional information- and communication services

Management for marketing, communications and IT projects

Delivering digital products and services

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