The political student union Lijst Student Erkend (STERK) is an association and was founded by Teunis Dokter and four of his colleagues. STERK grew out of the clear need for better and diverse student representation at the University of Groningen and Hanze University of Applied Sciences, as politics always need to be shaken from time to time. The identity of the association was hugely influenced by both my political thinking and design skills as I worked on the manifest and the brand identity materials. The marketing campaigns for the elections of representatives were also partially my responsibility. Because of this founding role of the assocation, I also had influence over how the logo and other parts of the brand identity were designed and how the materials looked like.
So many roles…
Besides my work as a designer and role in organizing various projects, I also served in the university council faction myself and the advisory council of the Faculty of Arts in later years. These were more political positions as the goal was to represent the interests of other students towards the board of the university and make sure their voices were heard when policy was created. For the association however, I created the brand identity including the logo, the company style, selected the colors, the typeface for both the logo and the website, and created a company style document to solidify the use of the brand identity throughout the years.
University Council elections campaign
My work can best be seen as working as a multimedia designer, founder of the organizational structures, project manager and communicator, whilst I was also responsible for (parts of) the election campaigns of 2015 and 2016, which were basically the most prominent projects of the association as the future of the association was dependent on the election outcomes.