A solid communication strategy is what will eventually make your new project or service known to customers. Without communicating, business processes stall, while your customers would forget about your brand altogether or not even know that you exist. Creating the right communication strategy for the right time demands that you research how your brand is currently perceived and define what steps you need to take to improve the attitudes of your target audience.
How I help your business
I help your business by developing a communication strategy in which all relevant aspects of marketing and communications are incorporated into the strategy. Think about theories from the field of consumer psychology, linguistics, and the application of design standards. In the end, you want to communicate based on a solid plan, since this will give you more methods to measure progress and the impact of your campaigns on your business. Part of your communication strategy is how you frame the messages of your organization and present yourself to the outside world. Since I know how to design marketing campaigns, materials, and goal-oriented texts, I can also function within your project as quality assurance for your communication strategy or take the lead as a project manager.
Plan for success
By using various methods and tools, one can plan a communication strategy for success. What success means in your business also depends on what you are trying to achieve. The goals of the communication strategies I develop have been diverse in the past, like educational strategies, influencing attitudes, improving conversion of sales, or just reaching out on a scale as big as possible. Another communication strategy and script I developed in the past was for organizations in telecommunications and call centers. Because of my years of experience in managing campaigns on various communication systems, I know how to select the right channels and effectively organize communications with your target audience.
Teunis Dokter delivers
Professional information- and communication services
Management for marketing, communications and IT projects
Delivering digital products and services